$383.93
-69.0% vs S&P 12m
Business overview
QuickBooks/TurboTax/Credit Karma/Mailchimp; Intuit Assist AI deployed across the suite.
High-trust workflow data with broad AI augmentation potential; competitive risk from AI-native bookkeepers/tax tools.
Products
- QuickBooks
- TurboTax
- Credit Karma
- Mailchimp
Customers (2)
- SMBs
- Consumers
Competitors (3)
- FreshBooks
- Xero
- H&R Block
Composite score
Higher = stronger overall research case
Fundamental68
Technical22
Valuation81
AI relevance60
Risk-adjusted (higher = safer)57
Segment-relative fundamental percentile: 50
Synthetic 1Y price action
Deterministic price series; 50d (yellow) and 200d (orange) MAs shown
3M RS: -7.7%6M RS: -51.9%12M RS: -69.0%Vol30d: 52%DD52w: -52.4%
Financial summary
Curated, illustrative
Revenue
$20.12B
Growth (YoY)
17.4%
Gross margin
80.9%
Operating margin
18.4%
FCF
$5.30B
Capex
$1.68B
Net cash / (debt)
$-3.91B
ROIC
10.3%
Customer conc.
Medium
Valuation
Market cap
$106.84B
Enterprise value
$110.75B
P/E (TTM)
25.0x
Forward P/E
14.3x
EV / Sales
5.5x
EV / EBITDA
18.1x
P / FCF
20.2x
PEG
1.0x
Rule of 40
—
Risks
Severity 1 (low) to 5 (severe)
- 3AI-native disruptors
Score components
What drove the composite
Growth65
Profitability61
Cash generation86
Balance sheet72
Moat / AI relevance62
Capital intensity (higher = lighter)64
Customer diversification60
Valuation discipline (dilution)65
Trend (MA50/MA200)5
Momentum (3/6/12m)35
Relative strength23
Realized vol (higher = lower vol)39
Segment peers
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